About (Read my CV)


I’ve been working with online marketing since 2012. I started as an SEO Assistant in SiteXploration. A tool where you (yourself in a dashboard backend coded in C#) could estimate exactly what type of links you needed to rank for a specific keyword. I was then hired as an SEO Specialist for a small Danish agency based in the national stadium of Denmark (Parken) where I worked with multiple clients.

In 2014 I founded Trustful Media – a digital agency specialized in SEO & PPC with a small group of investors. I was the Director of the company with 5 employees.

Trustful Media was sold in 2016 and I was hired at Fable Media ApS as Head of SEO. I was in 2017 invited as Head of Marketing and Partner of the company.  As Head of Marketing at Fable Media I was responsible for four SEO Specialists and 10 content writers from different GEOs. Fable Media sold all activities in July 2019. My responsibility included Organic Growth, Facebook Ads, Native Ads & Google Ads.

List of skills I have and tools I use:

  • Everything about on-page SEO such as meta, TF:IDF content analysis, content strategy, internal and external links, image optimization and schema.org implementation.
  • Everything about technical SEO such as canonical tags, .htaccess files, robots.txt, Lighthouse Scores, www resolving & semantic coding.
  • Everything blackhat such as CTR Manipulation (read my blogpost about ctr manipulation here), Canonical Tag Negative SEO, PBN networks
  • I know most SEO tools and I use these daily: Screaming Frog, Ahrefs/Majestic, Website Auditor, RankWYZ.
  • I know all the old linkbuilding tools such as GSA, SAPE, XRocket, Bulk Backlinks, Link Emperor etc…
  • I also know all the new modern linkbuilding techniques such as outreach linkbuilding, guest posts and niche edits.
  • I know the following SEO tools: Domain Hunter Gatherer, Cora Suite, AccuRanker, PandaBot, AWRCloud, Serpfox, ProRankTracker, Searchmetrics, Moz & Ahrefs build-in tracker & page audit.
  • I have a huge network of outreach linkbuilding prospects in almost all niches.
  • My favorite text & coding editor is Sublime Text 3.
  • Coding for daily use in HTML & CSS.
  • I can edit and I have a clear overview of PHP & Javascript.
  • My must-have SEO Plugins for WordPress are:
    • Rank Math (or Yoast SEO)
    • Schema Pro
    • WP Rocket (or W3 Total Cache)
    • Easy Table of Contents
    • Shortcodes Ultimate
  • I know most backend systems such as WordPress, Joomla, Shopify, Magento, Expression Engine & DanDomains own.
  • I have worked with e-mail outreach in both Mailchimp, Compost, AWeber, GMass, Ninja Outreach, Milkshake & Silverpop.
  • I also have experience with email collecting with MailChimp & OptinMonster
  • To communicate I work with Slack, Discord & Skype
  • My go-to websites for SEO news are searchengineland.com, webmasters.googleblog.com & my twitter.com feed.
  • Every year I attend the best SEO Conference for specialists in Chiang Mai, Thailand.
  • I also have hands-on experience with:
    • Google Suite
    • Google Adsense
    • Google Analytics
    • Google Search Console
    • Adobe Collection (Mostly Photoshop & Illustrator)
    • Ninja Outreach
    • Azure
    • Power BI
    • Hubspot
    • Trafficjunkie
    • Office365
    • Hubspot
    • Hotjar
    • Hosting (all kinds – godaddy, wpx, hostgator, ovh, soyoustart, unoeuro, one etc.)
    • Microsoft Teams
    • QuantCast
    • SEMRush
    • Gemini Ads
    • Facebook Ads
    • Finch
    • Moz
    • Cloudflare (DNS in general)
    • PushCrew
    • OneSignal
    • LightShot
    • Affiliate Programs: Hasoffers, Gambling Affiliation, Partner-ads, Digital Advisor, Adservice, bet365 affiliates etc.
    • LastPass
    • Expensify

I have worked with the following niches within SEO:

  • Gambling (Casino, Bingo, Sports)
  • Dental
  • Construction
  • Payday Loans
  • E-commerce
    • Clothing
    • Sunglasses
    • Watches
    • iPhones
  • Adult
  • Bloggers
    • Food, Clothing, Outdoor, Tech
  • Therapists
  • Yoga
  • Coaching
  • Livestreaming
  • Dancing School

I’ve ranked multiple highly competitive keywords in different niches such as the keywords: iPhone, Mobile Casino, GClub, PayPal Casinos, SMS lån and much more.

I have hands on experience with the following markets:

  • Denmark
  • Sweden
  • Norway
  • Germany
  • Bulgaria
  • Germany
  • USA
  • UK
  • Thailand
  • Vietnam

If you want to learn about SEO or have any questions please contact me on this page or shoot me an e-mail directly on kris@krisholten.com

kristoffer seo expert

More than 7 years of experience with technical SEO & linkbuilding