About me

I’ve been working with online marketing since 2012. I started as an SEO Assistant in SiteXploration. A tool where you (in a dashboard backend coded in C#) could estimate exactly what type of links (and how many) you needed to rank for a specific keyword. I was then hired as an SEO Specialist for a small Danish agency based in the national stadium of Denmark (Parken) where I worked with multiple danish clients including Probana & YouSee.

In 2014 I wanted to go my own way and I founded Trustful Media – a digital agency specializing in SEO & PPC with a small group of investors. I was the Director of the company with 5 employees and managed all our client’s SEO & SEM activities.


I sold my part in Trustful Media in 2016 and I was hired at Fable Media ApS as Head of SEO. I was 2017 invited as Head of Marketing and Partner of the company. In the first two years, I grew our websites from nothing to a very profitable business and increased the marketing team from a ‘single man army’ to a team of (16 including me) – three full-time SEO specialists, two full time paid advertising specialists focusing on Adwords & Facebook Ads and 10 content writers focusing on different GEOs. As Head of Marketing, I was focused on not only strategy for organic & paid growth but also worked with hands-on SEO, Facebook Ads, Google Adwords & Native Ads. Fable Media sold all activities in July 2019

After much consideration and lots of exciting talks about new adventures, I started as Head of SEO at Blazar Capital in October 2019. Blazar Capital is known from Løvens Hule (Dragons Den in Denmark) where we invest in start-up companies. I was hired to develop our SEO strategy and increase the organic sales channel for all companies such as MessyWeekend, Nordgreen, The Plant Era, Jamie Looks, Siccaro, and many more.

After Blazar Capital I joined Traffic Lab – an iGaming company in the hearth of Copenhagen. I stayed there for two year in total running the SEO department together with the amazing Head of SEOs inthere.

I’m now on my own – consulting in SEO globally with exciting companies.

Kristoffer Holten, Chiang Mai SEO Conference 2023

Who am I?

I’m a hard-working and very structured individual. I love having my daily routines structured and this includes getting the same cup of coffee at 10 AM every day, going to the gym every day at the same time, and making sure that I always clean my desk and tasks every day.

I consider myself great at building relationships and this is very important working in the marketing business. On an everyday basis, I work with large media agencies in Denmark exchanging links and experience.

I love to motivate my co-workers with a cool dashboard to show the pay-off of our hard work, daily high fives and education.

In the Press

DR: Russere omgår i stor stil Putins stramme internetcensur

Se & Hør: Tusindvis af Disney+ konti lækket: Danske brugere er ramt

ITWatch: Efter forbud mod Facebook og Instagram: VPN-salg skyder i vejret i Rusland

Ugeavisen: Højsæson for festival og briller

List of skills I have and tools I use:

  • Everything about on-page SEO such as meta, TF:IDF content analysis, content strategy, internal and external links, image optimization and schema.org implementation.
  • Everything about technical SEO such as canonical tags, .htaccess files, robots.txt, Lighthouse Scores, www resolving & semantic coding.
  • Everything blackhat such as CTR Manipulation (read my blogpost about ctr manipulation here), Canonical Tag Negative SEO, PBN networks.
  • I know most SEO tools and I use these daily: Screaming Frog, Ahrefs/Majestic, Website Auditor, RankWYZ, SEMRush etc…
  • I know all the good old linkbuilding tools such as GSA, SAPE, XRocket, Bulk Backlinks, Link Emperor etc…
  • I also know all the new modern linkbuilding techniques such as outreach linkbuilding, sponsored/guest posts and niche edits.
  • I have hands on experience with the following SEO tools: Domain Hunter Gatherer, Cora Suite, AccuRanker, PandaBot, AWRCloud, Serpfox, ProRankTracker, Searchmetrics, Moz & Ahrefs build-in tracker & page audit.
  • I have a huge network of outreach linkbuilding prospects in almost all niches.
  • My favorite text & coding editor is Sublime Text 3.
  • Coding for daily use in HTML, PHP, Javascript & CSS.
  • My must-have SEO Plugins for WordPress are:
    • Rank Math (or Yoast SEO)
    • Schema Pro
    • WP Rocket (or W3 Total Cache)
    • Easy Table of Contents
  • I consider myself an expert user in: WordPress, Joomla, Shopify, Magento, Craft, Expression Engine & DanDomains own webshop system.
  • I have worked with the following email systems: Mailchimp, Compost, AWeber, GMass, Ninja Outreach, OptinMonster, Milkshake, ActiveCampaign & Silverpop.
  • My go-to websites for SEO news are searchengineland.com, webmasters.googleblog.com & my twitter.com feed.
  • Every year I attend the best SEO Conference for specialists in Chiang Mai, Thailand called Chiang Mai SEO Conference.
  • I’m an expert in:
    • Entire Google Suite
    • Google Adsense
    • Google Analytics, Google Search Console
    • Google Data Studio
    • Adobe Photoshop & Illustrator
    • Ninja Outreach
    • Azure
    • Power BI
    • Hubspot
    • TrafficJunky
    • Office365
    • Hubspot
    • Hotjar
    • Hosting (all kinds – godaddy, wpx, hostgator, ovh, soyoustart, unoeuro, one etc.)
    • Microsoft Teams
    • QuantCast
    • Gemini Ads
    • Finch
    • Moz
    • Cloudflare (DNS in general)
    • PushCrew
    • OneSignal
    • Affiliate Programs: Hasoffers, Gambling Affiliation, Partner-ads, Digital Advisor, Adservice, bet365 affiliates etc.
    • LastPass / OnePassword

I have worked with the following niches within SEO:

  • Gambling (Casino, Bingo, Sports)
  • Dental
  • Construction
  • Payday Loans
  • E-commerce (Consumer goods)
    • Clothing
    • Sunglasses
    • Watches
    • iPhones
  • Adult
  • Bloggers
    • Food, Clothing, Outdoor, Tech
  • Therapists
  • Yoga
  • Coaching
  • Livestreaming
  • Dancing School
  • And much more…

I’ve ranked multiple highly competitive keywords in different niches such as the keywords: iPhone, Mobile Casino, GClub, PayPal Casinos, SMS lån, and much more.

I have hands-on experience with the following markets:

  • Denmark
  • Sweden
  • Norway
  • Germany
  • Bulgaria
  • Taiwan
  • Germany
  • USA
  • UK
  • Thailand
  • Vietnam
  • Japan

If you want to learn about SEO or have any questions please contact me on this page or shoot me an e-mail directly on kris@krisholten.com