About me

I’ve been working with online marketing since 2011. I started as an SEO Assistant in SiteXploration. A tool where you (in a dashboard backend coded in C#) could estimate exactly what type of links (and how many) you needed to rank for a specific keyword. Keep in mind, that this was before Google Penguin launched in 2012 and it was significantly easier to manipulate your rankings using links.

I was then hired as an SEO Specialist for a small Danish agency based in the national stadium of Denmark (Parken) where I worked with multiple danish clients including Probana & YouSee. This is where I first learned about Reputation Management. I’ve since then worked with many high profiles in the finance industry, adjusting what is shown in SERPs for their own name.

In 2014 I wanted to go my own way and I founded Trustful Media – a digital agency specializing in SEO & PPC with a small group of investors. I was the Director of the company with 5 employees and managed all our client’s SEO & SEM activities.

I sold my part in Trustful Media in 2016 and I was hired at Fable Media as Head of SEO. I was 2017 invited as Head of Marketing and Partner of the company. In the first two years, I grew our websites and increased the marketing team from a ‘single man army’ to a team of (16 including me) – three full-time SEO specialists, two full time paid advertising specialists focusing on Adwords & Facebook Ads and 10 content writers focusing on different GEOs. As Head of Marketing, I was focused on not only strategy for organic & paid growth but also worked with hands-on SEO, Facebook Ads, Google Adwords & Native Ads. I excited Fable Media in 2019.

After much consideration and lots of exciting talks about new adventures, I started as Head of SEO at Blazar Capital in October 2019. Blazar Capital is known from Løvens Hule (Dragons Den in Denmark) where they invested in start-up companies. I was hired to develop our SEO strategy and increase the organic sales channel for all companies such as MessyWeekend, Nordgreen, The Plant Era, Jamie Looks, Siccaro, Chamberlain Coffee and many others.

After Blazar Capital I joined Traffic Lab – an iGaming company in the hearth of Copenhagen. I stayed there for two year in total running the SEO department together with the amazing SEO team.

I’m now on my own – consulting in SEO (&Marketing) globally with exciting companies.

Who am I?

I’m a hard-working and very structured individual. I love having my daily routines structured and this includes getting the same cup of coffee at 10 AM every day, going to the gym every day at the same time, and making sure that I always clean my desk and tasks every day.

I consider myself great at building relationships and this is very important working in the marketing business.

In the Press

DR: Russere omgår i stor stil Putins stramme internetcensur

Se & Hør: Tusindvis af Disney+ konti lækket: Danske brugere er ramt

ITWatch: Efter forbud mod Facebook og Instagram: VPN-salg skyder i vejret i Rusland

Ugeavisen: Højsæson for festival og briller

I have worked with most niches within SEO:

If you want to learn about SEO or have any questions please contact me on this page or shoot me an e-mail directly on [email protected]