Do you work for a construction company that’s looking for new ways to boost leads, and in turn increase revenue? Have you ever considered search engine optimization to improve your company’s presence online?
When people need construction services today, they often go online to find them. It’s to your business’s advantage to appear as close to the top of the Google search engine results page as possible. It increases the likelihood that your site will be clicked on, and thus gives you an opportunity to collect leads and bring more potential clients to your brand.
SEO isn’t familiar to everyone. In fact, it’s often a new concept to consider for many in the construction field. Fortunately, it’s not difficult to begin implementing SEO tips and tricks right away in order to boost your exposure.
If you want to discover more about how SEO can skyrocket your construction business, contact us today. We offer construction SEO expert services and plans that will get you on the map and into the minds of the ones who matter most: your future customers.
The term SEO refers to the many strategies and tactics that can help rank your website higher in search results when people type in terms that relate to what you do. By adding in important keywords in meta descriptions, page headings, and content, search engines will identify who you are and what you do, thus leading you to a much better spot on the results page.
SEO can also be applied to a blog on your website that addresses topics relevant to your target audience and client. We can review your site’s navigation in order to make site-surfing as easy as possible for your visitors. After all, you want them to contact you, right?
When you implement all of these tactics, you’ll be surprised at how much your search engine results rankings increase. Through these tactics, so many more people will be able to discover your site, your company, and your services.
SEO for Construction Benefits
Spending that time editing your website, choosing the best keywords, and creating relevant blog content, might not feel like the most direct form of lead generation.
However, in the long run, spending this time on SEO will increase your leads, your revenue, and your overall online presence.
Let’s get specific so you can really understand the power of SEO. Here are the top benefits of using SEO for construction companies:
1. Boosted Rankings
Arguably, the top SEO benefit for construction firms is that it will boost the spot that you rank on search engine results pages. When people type in those magical keywords or phrases that you’ve so carefully crafted into your website, SEO will come in and help make sure they see your site near the top of the page.
When it comes to the numbers, it’s important to keep in mind that the top three spots on any given search results page will receive 50% more clicks than any site link below that or on subsequent pages.
If you want to stand out above the rest in your field and boost your rankings for the searchers that matter, you need SEO.
2. Improved Awareness/Exposure
When people catch a glimpse of your website’s URL and description in the Bing results page, you catch their attention. When they click on your site’s URL on the results page, they get to learn about your company and what you offer, as well as find your contact information.
Both of these aspects of awareness are tackled with SEO. Simply getting your name and site in front of people will make them become more aware of your business. Even if they don’t use your construction services right away, they may have you in the back of their mind for an emergency down the road when they need work done.
They’re also much more likely to then recommend your business to their family and friends who may be in need of the construction service you’re offering. Getting access to this kind of word of mouth advertising can serve an extremely important role in building trust within your brand.
3. Qualified Leads and Traffic
Lastly, using quality SEO means you’ll get targeted people on your site. SEO helps you reach those who are already searching for the services you offer. It helps you hone in on the leads that matter and stop wasting money on the ones that don’t.
If you’d like to see a boost in revenue from more qualified leads, SEO is a no-brainer.
Construction SEO Tips
If you think SEO is a missing piece in your sales strategy, you should consider incorporating a fully-fleshed out SEO strategy into your marketing. Contact us today to learn more about our construction SEO freelancer services and how we can help. In the meantime, here are a few SEO tips you can start implementing on your own today!
1. Use Keyword Research
You need to figure out what actual words and phrases people are using that relate to your construction company. Find these words using things like Keyword Tool or Ubersuggest and then begin incorporating them into your site content.
2. Create Content that’s Custom
Once you begin mixing in your SEO terms, it’s time to flesh out some longer form content around those terms. Blog posts and extra web pages covering topics searchers are likely interested in will help ensure they get drawn to your page.
3. Streamline that Navigation
You don’t want your visitors to be confused once they reach your site. Make it super easy to find your services and contact information so they don’t get frustrated and give up.
Contact Us Today!
Looking for more ways to improve your SEO Construction strategy and bring in leads and revenue? Don’t hesitate to get in touch today to learn more about the construction SEO expert services we offer.
We understand not every construction business is used to implementing SEO. Therefore, if you utilize these tactics, you’ll be ahead of your competitors.
We’re happy to meet with you and set up a free consultation to get you started with quality tactics. Contact us today!