SEO (Search Engine Optimisation) is a difficult concept to master, but it can be an effective tool for driving traffic toward your business. Wielding SEO can help your business rank higher in search engines. Appearing on the first page of Google is an invaluable way to build a positive reputation for your business.
However, breaking into SEO is tricky for those inexperienced. This is why working with an expert who understands the practice is fundamental to your success, especially if you are a business that operates in a small area, like Birmingham. Here are some of the SEO services we offer and the ways these practices can help you succeed:
No SEO project is complete without extensive keyword research. Keywords are words or phrases that make it possible for people to discover your website through a search engine. Before you can rank higher in search engines, you must know which keywords to use, or essentially, how to speak the language of your target demographic.
This is especially true if the services you offer are specific to the area. When we conduct keyword research, we always tailor our search based on geography. The way people use keywords in Birmingham will differ from the way people in other places use keywords.
As SEO experts, our process for keyword research is as follows:
- Finding relevant keywords that have commercial undertones.
- Choosing keywords based on their frequency of use in your area. (For example, roof repair Birmingham).
- Opting for keywords that have less competition.
Aside from having strong and detailed keywords, link building is another effective way to rank higher on Google. Link building is when other webpages contain a link that directs people to your website. This includes both internal links featured on your own page, and links from other domains.
With our link-building service, we can help you create a custom campaign that earns you high-quality links. With link-building, it’s crucial to not only have a lot of links, but links with content that is relevant to your business and its services.
We have built lasting relationships with other businesses and content creators in Birmingham. These resources help us build links with geographical relevance that direct potential clients your way.
Every page on your website must be properly optimised for search engines. We can help you create a perfectly optimised website by:
- Creating relevant and enticing listing tags.
- Featuring keywords and variations of these keywords in every page’s body copy.
- Adding image notations. This will help Google understand what is being depicted through the images on your site.
- Optimising anchor texts of page links. Quality anchor text will create a seamless user experience that encourages website visitors to click on links.
- Relocating off-topic content to keep pages focused. Pages that are focused rank higher.
Looking for an SEO Expert in Birmingham?
Contact us today if you are looking to give your business in Birmingham an edge against other competitors.
Our SEO expert services are guaranteed to increase awareness about your business and the services it offers. Try us out with a free consultation!