Do you have a digital marketing presence for your business? If you don’t it may be time to consider getting one. If you do you may be able to improve it. Whether you are exclusively online or brick and mortar, you can afford to boost page views and bring in some more business.
Search Engine Optimization (SEO) is a crucial component for a well-rounded digital strategy. When customers are searching for information, a product, or a service to fill a need, they often turn to Google. This search engine giant is constantly processing searches, returning results pages to visitors. Most people won’t go past the first page of website links. Even more, they’re likely to click on one of the top three links shown.
If your website link isn’t holding one of these three top spots, your online visibility doesn’t stand much of a chance.
Do you know what your rankings currently look like?
With our SEO consultant services in Bristol, we can help lift your linkbuilding efforts to the top of the page and conquer the competition.
The Switch to SEO
Search Engine Optimisation became important as most traditional media migrated over to the internet. When consumers used phone books to look up available businesses, they were presented with an alphabetical array of options. Each business had an equal opportunity for exposure, aside from ads.
On the other hand, search engines use algorithms to decide which links are the most relevant to the searcher. They highlight a very small percentage of websites and bring in lots of traffic for them.
If you currently hold a top spot on search engine results pages (SERPs), you don’t want to lose it. You’ll notice a decline in business if that happens. You want to steadfastly hold onto that spot with all you can.
Conversely, if you don’t have a top spot, there are SEO strategies to employ that can help boost ranking and earn one.
The Reasons to Contact Bristol SEO Freelancer
There are so many reasons to add SEO to your digital marketing plan:
1. It Works
While some business owners may look at SEO as just another cost to pay, it’s actually a profitable asset itself. When you use the right strategies on your page, your ranking will help bring traffic to your site. That traffic will turn into leads and business. This will increase your profits and you don’t have to do much active work.
2. Customers Do Research
With so much information available, consumers are no longer buying products based on blind faith. Rather, they’re doing their research and making educated decisions. SEO will increase your company’s visibility, which in turn increases the chances of turning site visitors into loyal customers.
3. You Beat the Competition
The market is saturated with competition. By focusing on out-ranking the competition, you’ll notice a difference in profits – you won’t need to fight as hard to beat the competition. With SEO, you’ll already be doing it and seeing results.
If you’re ready to take your online marketing to the next level, contact us today.