Yoga teachers are leaders, healers, and mentors. They are guides. They are coaches. They are experts. And they deserve awareness.
With so many roles to take on and so much of the actual work focused on mindfulness, mind-body connection, and inner peace, it’s no wonder that the organizational and administrative parts of running a yoga business can be overwhelming to instructors.
Unfortunately, gaining online awareness is just as crucial as teaching and healing. After all, there’s no one to guide or coach if there are no customers coming in.
If you’re a yoga teacher or a yoga studio owner, you’re probably searching for a way to attract more people into your yoga classes without becoming a full-on marketer or advertiser. Luckily, SEO can help you out. Contact us today to learn more about our SEO services, specifically for yogis.
What is SEO?
SEO stands for search engine optimization. In short, it optimizes your website to appear first on the handy search engines we all use everyday. It tells the search engine algorithm that your page is incredibly relevant to what a person searched for, which will match your business with those interested in signing up for classes at a local yoga studio.
People are 50% more likely to select one of the top three links on the search results page than they are any link below it, so position really does matter. By improving your search engine optimization efforts, your page will reach higher on the first Google search results page. In turn, people will be much more likely to click on that link to your site in order to learn more or book a class.
While SEO can be robust, detailed and incredibly powerful, it can also be pretty simple. Our SEO consultant team is here to help design and implement a powerful, professional-level SEO strategy into your site. If you’d like to boost your studio revenue and bring in clients like you’ve never seen before, give us a call to discuss our yoga SEO options.
However, if you’re not quite ready to make that huge leap, there are small ways you can begin adding SEO into your marketing mix and begin seeing the results. We can offer you some pointers.
Importance of Long-Term Strategy
You may be confused, since a lot of yoga teachers tend to their followers and potential clients via social media nowadays. SEO might not feel like an immediate necessity to you, since it doesn’t usually merit immediate results. Rather, it could take months to see the real impact of your work, and that’s not the most instantly gratifying.
However, you can’t abandon the basics if you want to make a splash in the industry and remain successful for years to come. SEO for yoga is so important because people are searching for yoga classes, yoga studios, and yoga retreats on the internet every single day. When you use this to your advantage through SEO, you’re leveraging that search engine power and qualifying leads to bring to your website.
So, now you understand why it’s so important to get your site ranked high on Google. Here’s how you can start to make that happen:
A Few Yoga SEO Tips
Ready to get started a bit on your own SEO? By starting early, you’ll reap the benefits sooner. Just remember, SEO isn’t an instant return. It’s a long-term investment in yourself and your business. You’ll need to dedicate hours to optimizing your brand on the internet. If you’d rather save the energy and leave this task to professionals, contact us today.
1. Page Descriptions and Titles
Your page’s titles and descriptions are crucial in SEO, thus it’s #1 spot on this list. Every single page on your site needs to have a unique title that accurately reflects the content on that page. The title should be descriptive but brief and help the visitor’s understanding of what’s to be found on that page.
Home Page Title: Your homepage’s title should include your business name and other pieces of information you determine to be important. This could be your physical location, your main focus, or main offering. However, don’t make it any longer than 70 characters or it will get cut off on Google’s search results page.
Page Titles: Other pages on your site should also have unique and accurate titles that reflect what’s happening on that page.
Descriptions: Meta tags serve as the page’s description. This information tells Google a short summary of what your page is about.
Recently, Google changed their description length limit from 160 characters to 320 characters. Even still, keep in mind it should be short but accurate. Need some more guidelines on that? I’ve got you!
- Make sure each page and post has its own unique description. No repeats or one-word changes here.
- Try not to repeat the page’s title in the description. Find a different way to describe it.
- Think of this description as a way to advertise to the reader what your page is about. You want them to read it and click on the page, right? The more you can get them to click, the higher Google will rank the page.
2. Think Local
Many people looking for a yoga studio are searching for something that’s nearby. You want to offer access to all your local yogis.
In order to do this, a good first step is setting up your “Google My Business” page. It’s free to do and serves as a great place to add important information like your phone number, address, hours, and other pertinent company details. This way, you have some control over what Google shows people in your search results. It also makes it much easier to find your studio on maps.
Another way to think local is by using local terms in your SEO strategy. Adding these terms into your site tells Google that this is where you offer services, and it will pass that message along to visitors.
3. Content Creation
Your Google ranking will soar once you show the algorithm that you’re providing valuable content to your visitors. When your yoga website simply states your services/classes and contact information, it will automatically rank lower than a site that’s offering useful information via their blog.
If you’re looking for that extra boost in your SEO rank, get to blogging. There are so many topics to touch on, you’ll likely to never run out! Being a yoga professional yourself, you should feel invigorated by the opportunity to share useful information with your following in this way.
You can blog about:
- Yoga’s innumerable benefits
- The specifics of the classes you offer
- A guide on the city in which you’re hosting your retreat
By providing this valuable content, your visitors will appreciate it, as will Google.
4. Link It Up
Adding in hyperlinks to your content that redirects visitors to other relevant parts of your site (or non-competitor authority sites) will boost your Google rankings. These rich interlinks can trick search engine spiders into crawling more of your pages, finding more relevance, and thus boosting your ranking.
Need Help with SEO Ranking? Contact Us Today
Ready to take your SEO to the next level for your yoga business?
Learn more about our freelance yoga SEO expert offerings, and how we can help you online and in the studio, by contacting us today. We’ll help you implement effective strategies and take the pressure off your shoulders to use these tactics flawlessly.
Give our yoga SEO expert team a call for a free consultation today. We’ll boost your yoga studio’s ranking so you can see new customers as fast as possible.